Daman & Diu and Dadra & Nagar Haveli: The newest tourism brand in India

This weekend, i had the honor and privilege to attend the launch of the newest tourism brand in India: Daman & Diu and Dadra & Nagar Haveli at the Four Seasons Hotel in Mumbai.

The Union Territories of Daman & Diu and Dadra & Nagar Haveli (DDDNH) have embarked on a vision of promoting themselves as activity-filled, world class tourist destinations through a network of projects aimed at promoting infrastructure to attract tourists from India and across the world.

A new tourism brand logo common for both the Union Territories was unveiled during the week:

Built around the tagline of  ‘Small is Big’, the logo encapsulates the core appeal of the Union Territories – while they are small dots on the map, they have so much more to offer in the form of culture, heritage, wildlife, architecture and natural wonders.

The unveiling of the logo was followed by a magnificent, immersive experience in which we went on a virtual tour of the regions in our bus.

I must say this was one of the most beautiful virtual reality shows i’ve seen – EVER. Kudos to Ogilvy for the execution on this!

Ogilvy and Mather, who have designed the logo are also the agency that will manage the advertising and digital campaign for DDDNH.

Some of the plans to enhance tourism in the regions include:

• Upgradation of tourism spots, beaches, gardens, churches
• Restoration and conservation of monuments and the Moti Daman Fort,
• Heritage walkway at Diu
• Setting up of a National Oceanarium at Diu and a Bird Park at Daman
• + adding some new tourist attractions to the existing ones.

Photo Credit: Vikas Dutt for DDNH Tourism

At the event, Mr. Bhupinder S.Bhalla, Honourable Administrator, Union Territories of Daman & Diu and Dadra & Nagar Haveli spoke about the vision for the Union Territories that showcases various landmark project plans, the investment and planned completion dates to boost tourism as well as improve infrastructure. He said “Our aim is to make Daman & Diu and Dadra & Nagar Haveli amongst the most exciting and activity-filled destinations in the world. Our marketing campaign will present the Union Territories at their finest. In addition, the projects presented here are a result of extensive discussion, dedicated planning and hard work by a large team of public representatives, government officers, architects and designers.”

Photo Credit: Vikas Dutt for DDNH Tourism

To support this goal, the Budget outlay for the Union Territories has been increased from Rs. 660 crore in 2012-13 to Rs. 1,360 crore in the current financial year.

For more, check out the Official Website of Daman & Diu and Dadra  & Nagar Haveli Tourism.